Alright, listen up, internet entrepreneur! You’ve built an online empire, a digital dynasty, a… well, an online business. And now, you’re thinking of selling it. Maybe you’re tired of the late-night coding binges fueled by lukewarm coffee and existential dread. Maybe you’ve finally perfected your sourdough starter and want to dedicate your life to artisanal bread. Or maybe, just maybe, you’re ready to cash in and buy that island shaped like a giant pineapple you’ve always dreamed of.
Whatever your reason, selling your online business is a big deal. It’s like sending your firstborn off to college, except instead of tuition, you get a giant check. But before you start picturing yourself sipping margaritas on Pineapple Island, let’s talk about how to actually sell this thing.
This is the part where things get interesting. You can’t just pluck a random number out of thin air (although, let’s be honest, we’ve all been tempted). You need to figure out what your business is actually worth. Think of it like this: you’re not just selling a website; you’re selling a potential money-making machine.
This is the big one, folks. How much money are you actually making? Buyers want to see consistent (and ideally, growing) revenue streams. It's not enough to say, "Yeah, we made a killing last Christmas." Show the data!
How many visitors are flocking to your site? Are they actually doing anything while they're there? Are they buying your stuff, signing up for your email list, or just aimlessly scrolling through cat pictures? (Hopefully, the former.)
Is your business known for quality products, excellent customer service, and a general lack of internet drama? Or are you infamous for slow shipping, questionable business practices, and a Twitter account that's constantly getting you into trouble? (Let's aim for the former, shall we?)
Can the business be easily scaled up without you needing to clone yourself? Buyers want to know that they can grow the business without hitting a ceiling immediately.
Is your business a dime a dozen, or do you offer a special product or service? Are you in a niche market that makes you stand out?
So, what is my online business worth? Well, without knowing your financials and how well your business performs, it’s hard to say. Fill out the form at the top of this page to receive a free valuation. Check out our guide to valuing your business here: www.onlinebizbuyers.com/whats-my-website-worth To answer your question simply, your online business is likely worth 1.5-4x your annual net profit.
This is the part where things get interesting. You can’t just pluck a random number out of thin air (although, let’s be honest, we’ve all been tempted). You need to figure out what your business is actually worth. Think of it like this: you’re not just selling a website; you’re selling a potential money-making machine.
Get your finances in order, update your website, and fix any glaring bugs. Buyers will be poking around, so make sure everything is shipshape.
Create clear and concise documentation for your business processes. This will make it easier for the new owner to take over and keep things running smoothly.
Potential buyers will have questions. Lots of questions. Be prepared to answer them honestly and thoroughly
Now, you need to find someone who’s willing to take your digital baby off your hands. Several options are available:
These guys are the real estate agents of the online business world. They'll help you find a buyer and negotiate a deal.
Websites like Flippa and Empire Flippers specialize in selling online businesses.
Don't underestimate the power of word-of-mouth. Reach out to your contacts and let them know you're looking to sell.
We have buyers lined up, ready to go with cash. They can buy your business within two weeks.
Once you’ve found a buyer and agreed on a price, it’s time to finalize the sale. This usually involves a lot of paperwork, legal wrangling, and maybe a tearful goodbye to your beloved website.
Bonus Tip: How to Sell Online Business Without Totally Losing Your Mind
Keep track of all documents, communications, and deadlines.
Selling a business takes time. Don’t expect to get rich overnight.
Don’t be afraid to ask us for help. We’ll provide the necessary contracts and assist with the transfer of assets to the new buyer.